Marketing Manager, Busara Promotions


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Marketing Manager, Busara Promotions

Job details

Job Title: Marketing & Graphic Design Manager

Supervisor: CEO

Location: Zanzibar

Busara Promotions

Busara Promotions is a NGO registered in Zanzibar that promotes and develops skills and opportunities in the music sector, strengthens regional and international networking and partnerships, thereby contributing to East Africa’s social, cultural, and economic development. It envisions creating a vibrant East African music industry prominent on the world stage. Its main activity is the annual Sauti za Busara music festival, which after fifteen years enjoys acclaim locally, regionally and internationally. Sauti za Busara festival is an event designed to develop, in both locals and visitors, appreciation for the wealth and diversity of African music, from East Africa and beyond.

Job summary

The main purpose of the role is to coordinate and implement local, regional and international promotion, media and visibility for Busara Promotions and its annual Sauti za Busara festival.

Key responsibilities

  • Develop and implement an effective Communications & Marketing Strategy in line with the organisation’s five year plan;
  • Develop and maintain consistent logos, identity and branding for Busara
  • Manage video, audio and other content for TV, radio and print media
  • Develop festival website design and layout, ensuring user-friendly on assorted devices
  • Strengthen presence on facebook, twitter, Instagram and other social networking platforms
  • Manage mailing list database for newsletters and media contacts
  • Produce artwork and oversee production of
  • Festival promotional materials eg. postcards, posters, flyers, programme booklets
  • stage backdrop and street banners
  • t-shirts and merchandise
  • tickets, passes, invitations
  • festival video promotions
  • advertising national and international
  • in-house printing, eg forms, labels, certificates, business cards
  • Oversee distribution of publicity materials
  • Ensure marketing benefits are implemented as per agreements with donors and sponsors
  • Represent Busara at other music, cultural and tourism industry events
  • Annual budgeting and reporting for all Communications & Marketing activity.
  • Other marketing, promotions and graphics tasks as agreed with CEO


  • A minimum of three (3) years’ relevant working experience (compulsory)

Key Competencies

  • Proven marketing and communication skills
  • Excellent organisation skills;
  • Ability to plan, multitask and cope with competing priorities;
  • Proficiency in ICT: MS Word/Excel, Web Design, Adobe Photoshop /InDesign, etc.
  • Excellent oral and written communication skills;
  • Proficiency in English and Swahili;
  • Proven interest in African arts and culture; and
  • Good numerical and budgeting skills.

Period of Contract

From October 2018: Two (2) year contract, with possibility of renewal.

Monthly Salary

Around 1,000,000/- TSh net, depending on experience

Application Deadline

Midnight (East Africa Time) on 16th September 2018

More information

Safina Juma, HR Manager: 



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